Blake's

A packaged snack maker built around allergen-free formulation, producing sweet and breakfast snacks that are free from the top nine most common food allergens. The range spans four core lines. Crispy Treats are a rice-crisp treat sold in multiple flavors including Birthday Cake and Chocolate Chip, positioned as the classic childhood treat rebuilt without allergens. Breakfast Bars are a grab-and-go morning format aimed at busy households. Chewy Bars are a school-safe take on the familiar chewy granola bar, described as keeping the gooey, crispy character while removing the allergens. Protein Treats round out the line with 8g of plant protein, 5g of fiber and 5g of sugar per serving, again free from the top nine allergens. Products are sold in single flavors and in variety packs, in multi-count club-style pack sizes such as a 36-bar pack, and are offered on a subscription basis as well as one-time purchase through a direct e-commerce storefront. The positioning is squarely kid- and lunchbox-focused - school lunches, the morning rush and after-school snacking - with parent-facing messaging around short, recognizable ingredient decks and lower sugar than comparable mainstream bars. Claims stated across the site include Non-GMO Verified, allergy-friendly (free from wheat, tree nuts, soy, peanuts, milk, egg and sesame), gluten-free, nut-free and 100% vegan ingredients. Manufacturing is described as taking place in a dedicated gluten-free facility and a dedicated nut-free facility, which is the central production differentiator for the brand and the basis for its school-safe claim. The brand originated with founder Blake Sorensen, who grew up as an athlete with a severe nut allergy and began experimenting in his own kitchen to create snacks that were safe, tasty and convenient. Demand from friends, family and teammates turned that home project into a commercial line. The company highlights retail placement through a "Trusted By the Best" partner section and a store locator, alongside consumer proof points including a 4.8-star average rating from more than 2,000 verified buyers and an active user-generated content feed. Pricing on the site sits in the roughly $37 to $41 range for multi-count bulk packs, with discounts applied against list price and subscription savings available.