Black Rifle Coffee Company

Black Rifle Coffee Company is a veteran-owned coffee enterprise that is dedicated to serving those who serve. Founded in 2014 by Evan Hafer, a former Green Beret, the company began as a small-batch roasting coffee business aimed at offering high-quality coffee to the pro-military community. The company has grown substantially and is now widely known not only for its coffee but also for its patriotic ethos and community engagement. \n\nKey products of Black Rifle Coffee include a range of coffee blends, each crafted with precision and named with thematic military terminology to reflect the company’s background. Their offerings include a variety of roasts, including light, medium, and dark, with popular selections such as 'AK-47 Blend', 'Silencer Smooth', and 'Murdered Out'. The coffee is sourced internationally, with dedication to ethical coffee sourcing and sustainable farming practices. Apart from whole bean and ground coffee options, Black Rifle Coffee also offers instant coffee and ready-to-drink canned coffee beverages, catering to a wide audience.\n\nIndustries served by the Black Rifle Coffee Company include hospitality, retail, and online direct-to-consumer sales. They have substantially grown their online presence and are renowned for their strong community on social media platforms. The company has also secured placement in several retail chains, expanding their consumer market reach significantly.\n\nBlack Rifle Coffee is noted for its strong brand identity and relationship with military personnel and veterans. They have been known to hire veterans and contribute to veteran causes as part of their corporate mission. Their community engagement includes events, sponsorships, and partnerships that further their brand's commitment to supporting military and first responder communities.\n\nDespite its rapid growth, Black Rifle Coffee maintains a humorous and personable tone, evident in their content and marketing campaigns, often featuring military-related humor and scenarios to connect with their audience. As a lifestyle brand, Black Rifle Coffee aims to celebrate and support American values and patriotism, resonating strongly with its target market.\n\nThe company's expansion into subscription services allows customers to enjoy their products on a regular schedule, offering convenience and value. Black Rifle Coffee also provides a range of merchandise, including apparel and coffee gear, further engaging their customer base not only as consumers of coffee but as supporters of a lifestyle. This multifaceted approach has contributed to the company's substantial growth in both revenue and brand recognition within and beyond coffee enthusiasts.