Black Jays Investments

Black Jays is an early-stage venture capital fund focused on investing in founders building innovative products and services that address the modern needs of families. The fund concentrates on consumer-facing and digital health sectors, targeting companies that help families live healthier, cleaner, and more balanced lives. Rather than a CPG manufacturer or supplier, Black Jays operates as an active investment partner, deploying capital and strategic support to portfolio companies across four primary verticals: Digital Health and Wellness, Care and Caregiving, Personal Finance, and Education and Learning. Within Digital Health and Wellness, the fund targets opportunities in behavioral and mental health, fitness and nutrition, and aging and longevity. The Care and Caregiving category encompasses eldercare, childcare, and pet care solutions. Personal finance investments focus on modern savings solutions, alternative investments, and financial equity and inclusion. Education and learning investments span early childhood enrichment, lifelong learning and upskilling, and unique learning pathways. Black Jays differentiates itself through a highly active, founder-centric investment approach. The fund invests early — often as one of the first institutional believers in a company — and continues to provide hands-on support as portfolio companies scale. Support is structured around three key pillars: go-to-market strategy collaboration, operational and product expertise, and follow-on funding facilitation through an established investor network. The fund is led by Amit, who is responsible for all sourcing, evaluation, and investment decisions. He brings a background in global strategy consulting with Deloitte across Canada and the UK, where he advised major media, telecommunications, and technology clients on corporate strategy, digital transformation, and growth. Prior to founding Black Jays, Amit was an active advisor and investor to early-stage digital media and consumer startups in London and New York. He also serves as a board member with the New York Angels. Notable portfolio companies include Naadam, Ceremonia, Fi, Oula, and CLEO, with founders consistently citing Black Jays' proactive support, network access, and strategic insight as key differentiators. The fund's geographic orientation spans New York and broader North American consumer markets.