Birdy

Birdy is a Northern Michigan-based beverage company specializing in low-alcohol (3% ABV) wine spritzers designed for a lighter, more balanced drinking experience. Birdy’s products are inspired by the relaxed, memorable summers of Michigan and are crafted to offer refreshment without the drawbacks of higher-alcohol beverages. The company’s flagship offerings include the White Blend Spritzer (Untouched) and the Rosé Spritzer (Hibiscus Lime), both of which are positioned as ideal companions for active, social lifestyles. Birdy was founded by the Gruman family, who bring a multicultural background and a passion for innovation to the brand, and is produced in partnership with the Oosterhouse brothers of Bonobo Winery and winemaker Cornel Olivier. The team’s expertise spans management consulting, hospitality, mixology, and winemaking, ensuring a high-quality product and a unique approach to the beverage market. Birdy’s mission is to redefine drinking culture by providing flavorful, low-sugar, and low-ABV alternatives that allow consumers to enjoy social occasions without sacrificing wellness or next-day productivity. The company’s products are available for online order and are targeted at consumers seeking moderation, flavor, and a connection to the Michigan lifestyle. Notable collaborators include Bonobo Winery and industry personalities such as Carter and Todd Oosterhouse. Birdy’s core values center on balance, enjoyment, and community, making it a standout in the growing low-alcohol beverage segment.