BetterCo Holdings

BetterCo Holdings is a holding company focused on aggregating investments across high-growth businesses operating throughout the better-for-you food and beverage value chain. The company is designed to build a diversified portfolio of brands and businesses that are actively transforming how food and beverages are produced, distributed, and consumed. As a portfolio company of Paine Schwartz Partners, a leading private equity firm specializing in the food and agribusiness sectors, BetterCo Holdings benefits from deep industry expertise and a strategic investment framework built around the evolving consumer demand for healthier, more functional products. The company targets businesses at multiple points along the food and beverage supply chain, encompassing production, ingredients, distribution, and consumer-facing brands. Its investment thesis is centered on the accelerating shift in consumer preferences toward better-for-you products, a category that spans better ingredients, reduced or cleaner labels, enhanced nutritional profiles, and functional benefits. BetterCo Holdings has made early investments in brands such as Crisp and Lucky Energy, signaling a focus on the snack and functional beverage segments. These holdings reflect a broader strategy to identify and support emerging brands that are disrupting traditional CPG categories with products aligned to modern health and wellness trends. The holding company structure enables BetterCo to provide operational support, capital allocation, and strategic guidance to its portfolio companies, helping them scale within competitive retail and foodservice channels. By concentrating specifically on the better-for-you segment, the firm positions itself to capitalize on one of the fastest-growing areas within the broader consumer packaged goods industry, where legacy brands are increasingly challenged by nimble, mission-driven newcomers.