Betsy's Beverages LLC

BLT Cocktail is a premium ready-to-drink bourbon cocktail brand founded by Betsy Bulleit, wife of Tom Bulleit of Bulleit Bourbon fame. The company produces a 9% ABV canned cocktail that combines premium bourbon, vibrant lemon, and crisp tonic water. The BLT acronym stands for both 'Betsy's Little Treat' and the three key ingredients: bourbon, lemon, and tonic. The cocktail was originally created by Betsy as a signature drink served during Tom's business meetings, sales calls, events, and parties in the bourbon industry. The product has received multiple awards including platinum and gold medals from various spirits competitions. BLT Cocktail is positioned as 'The New Gold Standard' in premium bourbon cocktails, targeting consumers from bourbon curious to bourbon connoisseur. The brand emphasizes the cocktail's versatility for various occasions including poolside relaxation, outdoor activities, brunch, home entertaining, aperitif hour, celebrations, parties, game time, tailgating, picnics, and backyard BBQs. The company focuses on delivering a perfectly balanced, delicious and refreshing cocktail experience that showcases the quality of premium bourbon in an accessible, convenient format. The brand leverages the heritage and reputation of the Bulleit bourbon family while establishing its own identity in the ready-to-drink cocktail market.