Beraura Energy Drinks

BERAURA is a premium carbonated energy drink brand founded in Westchester, New York, offering clean, elevated energy beverages designed for modern everyday life. The brand was inspired by a Mediterranean appreciation for simplicity, quality, and purpose, and takes a founder-led, community-driven approach to growth. BERAURA currently offers two distinct product lines: FOCUS Ginger Mint and PERFORM Raspberry Lemon, each available in 12 fl oz cans sold in 12-pack cases. Both varieties are naturally flavored carbonated energy drinks formulated with zero sugar, no artificial sweeteners, and 120 mg of natural caffeine sourced from green tea. The brand differentiates itself in the functional beverage category by using thoughtfully selected, clean-label ingredients and avoiding synthetic additives. Each flavor features its own functional ingredient blend tailored to a specific use case. The FOCUS blend is crafted for everyday cognitive support and balanced energy, incorporating L-theanine, bacopa monnieri, Panax ginseng, taurine, acetyl L-carnitine, and a full spectrum of B vitamins including B3, B5, B6, and B12. Natural sweetness is achieved through a combination of allulose, stevia leaf extract, and monk fruit extract. The PERFORM blend is designed for active lifestyle consumers seeking a refreshing energy experience, and features maca, cordyceps, and ginseng as its core functional stack. Both products share the same zero-sugar, naturally flavored, green tea caffeine foundation, appealing to health-conscious consumers in the better-for-you energy segment. BERAURA positions itself as a purposeful brand with a social mission rooted in animal welfare. From inception, a portion of the brand's activities and contributions have been directed toward supporting animal rescue organizations and pet owners in need. The brand's name is derived from the Italian word 'bere,' meaning 'to drink,' combined with 'aura,' reflecting the energy within the consumer. Currently sold direct-to-consumer via its website with free standard shipping on eligible 12-pack cases within the contiguous United States, BERAURA is also pursuing wholesale and retail distribution, engaging with local retailers through direct founder relationships. The brand targets health-focused, values-driven consumers who seek functional energy drinks with clean ingredient profiles and a brand ethos that extends beyond the product itself.