BEACH GLOBAL IMPORTS

Playa Dia is a luxury tequila brand producing 100% Blue Weber Agave Tequila Blanco, crafted in the highlands and lowlands of Jalisco, Mexico under NOM #1438. The brand positions itself at the intersection of premium spirits and lifestyle, targeting consumers who associate tequila with leisure, hospitality, and upscale beach-club experiences. The flagship product is a 750ml Blanco bottled at 40% ABV (80 proof), retailing at $79.99 with direct-to-consumer shipping available to 45 U.S. states, fulfilled through licensed retailer partners. The liquid is produced using only three ingredients — 100% Blue Weber Agave, water, and yeast — with agave slowly cooked using traditional methods intended to preserve the natural character of the plant. The result is described as a crystal-clear expression with aromas of orange blossom, honey, ripe tropical fruit, and subtle vanilla, leading to a rich, velvety palate and a notably clean, burn-free finish. Playa Dia differentiates itself through an emphasis on zero artificial flavors, additives, or shortcuts, allowing the agave to express itself fully. Equally central to the brand identity is its packaging design. The bottle is sculpted entirely from glass in a signature seashell silhouette, finished with a boldly debossed logo, a translucent glass closure inspired by a golden sunset, matte protective finish, and hand-tied turquoise rope detailing with a collectible destination charm. Each bottle is presented in a luxury keepsake box, positioning the product strongly within the gifting and collectibles market. Playa Dia markets a membership program called The Beach Club, through which members receive early access to new product releases, members-only merchandise, and curated experiential invitations, reinforcing the lifestyle and community-oriented brand strategy. The brand is developed under the parent identity Leisureloudly, signaling its broader ambition in the premium leisure and spirits space.