Basic Promotions II Inc

Basic Promotions Inc. is a U.S.-based importer and supplier of licensed and private-label snacks, confections, and seasonal products, operating since 1996. The company specializes in candy, jelly snacks, and premade gingerbread products, sourcing goods from manufacturers around the world. With nearly three decades of experience in global procurement and product development, the company has established itself as a trusted partner for retail buyers seeking innovative, branded confectionery offerings.

The company holds licensing agreements with several iconic consumer brands, enabling it to produce and distribute officially licensed candy products under names such as Jell-O™, Kool-Aid™, and Calypso™. These licensed jelly snacks and confections are designed to appeal to consumers of all ages and are sold through major U.S. retail channels including Walmart, dollar stores, upscale grocery chains, and catalog retailers. This broad retail footprint reflects the company's ability to serve customers across a wide range of price points and retail formats.

Basic Promotions maintains a full operational staff both overseas and in the United States, allowing it to manage complex international supply chains and deliver consistent quality to its customers. Its in-house capabilities span product and packaging design, raw material sourcing and management, quality assurance through outside testing solutions, and complete freight logistics. This end-to-end approach enables the company to serve as a single-source partner for brands seeking to develop and bring confectionery products to market.

The company partners with businesses of all sizes, producing products that appear under customers' own brands in nearly every major U.S. retail outlet. This private-label capability, combined with licensed product expertise, positions Basic Promotions as a versatile supplier for CPG brands, retailers, and catalog businesses looking for differentiated snack and candy offerings. Its holiday-focused gingerbread kits and seasonal confections further expand its product portfolio into the gifting and seasonal retail segment.