Barton & Guestier

BGPL USA is the exclusive US importer and marketing representative for a portfolio of historic French wine houses, operating as the American arm of its French parent companies. The company brings together three iconic French wine brands — Barton & Guestier, Patriarche (including Veuve du Vernay), and Listel — offering a comprehensive selection of more than 50 French wines across multiple appellations and styles for the US market. Headquartered in the United States, BGPL USA serves as the bridge between centuries-old French winemaking tradition and the American wine trade, targeting retail accounts, restaurants, and wine distributors nationwide. Barton & Guestier, the flagship brand in the portfolio, is Bordeaux's oldest continuously operating wine house with over 300 years of history. It was the first imported French wine brand in the United States, famously recommended by Thomas Jefferson. Today, Barton & Guestier selects, vinifies, and bottles 19 distinct French wine expressions, distributed across more than 130 countries. Patriarche, founded in 1780 and based in Beaune, Burgundy, is one of the region's most storied wine houses. Its underground galleries hold over 2 million aging bottles, and it has been a sparkling wine pioneer since the 1950s. Its flagship sparkling brand, Veuve du Vernay, holds the position of the number-one French sparkling wine in the United States. Listel is a rosé-focused brand with roots dating to 1883, when vines were first planted on the coastal Isles de Stel near the Mediterranean. Growing in a unique terroir characterized by extraordinary biodiversity and proximity to the sea, Listel is the number-one selling rosé in France and a recognized emblem of Provençal-style wine. The portfolio also includes Champagne Malard, a family-owned Champagne house rooted in the village of Aÿ, producing cuvées that emphasize elegance, terroir expression, and traditional craftsmanship. BGPL USA supports the US wine trade with dedicated sales tools, marketing collateral, and educational resources designed for retail buyers, on-premise accounts, and trade professionals. The company positions itself as a curator of high-quality yet approachable French wines suited to a wide range of consumers, from entry-level wine drinkers to seasoned connoisseurs. Its portfolio spans still red and white wines from Bordeaux and Burgundy, sparkling wines from the Loire and Burgundy regions, rosé from the Mediterranean coast, and prestige Champagne.