Back Roads Granola

Back Roads Granola is a Vermont-based granola manufacturer founded in 2010 by Peter and Virginia Vogel, whose roots trace back to Peter's homemade granola recipes from the 1970s. What began as a breakfast offering at the couple's Vermont bed and breakfast quickly grew into a full-scale specialty food brand after guests began requesting to purchase the product. Today, the company operates with a blend of small-batch craftsmanship and modern production efficiency, maintaining a strong commitment to clean, wholesome ingredients and ethical sourcing.

The company produces an extensive lineup of granola products spanning traditional oat-based varieties, grain-free options, and Paleo-certified blends. Core offerings include Original Granola, Gluten Free Granola, Toasted Cinnamon Granola, Toasted Maple Granola, Maple Cranberry Granola, Coconut Ginger Granola, Maple Spice Granola, Maple Pecan Granola, Coconut Crunch Granola, Dark Chocolate Pecan Granola, Ancient Grains Granola, Almond Crunch (Paleo), and Just Oats. Many SKUs are designed to address specific dietary needs, including grain-free, Paleo, nut-free, unsweetened, dairy-free, and no-added-sugar formulations.

All products are made with organic, non-GMO, and glyphosate-free ingredients, reflecting a strong emphasis on ingredient purity and transparency. The brand sources from trusted, sustainable farms and avoids fillers and artificial shortcuts throughout its production process. Vermont maple syrup is a signature ingredient featured prominently across multiple product lines, reinforcing the brand's regional identity and commitment to natural sweeteners.

Back Roads Granola operates a production facility in Vermont where automated conveyor systems support scaled output while preserving the artisanal character of its recipes. The team includes dedicated roles in production, procurement, shipping, logistics, sales, and marketing, indicating a vertically integrated operation capable of managing both manufacturing and distribution functions. The company sells direct-to-consumer and positions itself within the natural and specialty food retail segment, targeting health-conscious consumers seeking clean-label breakfast and snack options.

Key differentiators include the brand's authentic Vermont heritage, founder-led product development, commitment to glyphosate-free sourcing, and a broad portfolio that addresses multiple dietary lifestyle categories simultaneously. The combination of Paleo, grain-free, gluten-free, and unsweetened options within a single brand makes it a versatile supplier for retailers catering to better-for-you grocery categories.