AutoFocus

AutoFocus is a functional energy drink company launched in October 2025 by Productive Health Co., founded by Trisha Ashworth. The company specializes in science-backed productivity beverages designed to boost brain function and mental clarity. Their flagship product, AUTOFOCUS, is a functional energy drink that combines natural caffeine from upcycled coffee fruit with L-theanine to provide sustained energy without crashes or jitters. The drink is formulated with six key ingredients: coffee fruit, L-theanine, black currant, stevia, citric acid, and water, containing no artificial ingredients. AutoFocus positions itself as more than just an energy drink, marketing it as a productivity tool that supports mental clarity and sustained focus. The company serves health-conscious consumers in the functional beverage market, particularly those seeking cleaner alternatives to conventional caffeinated drinks. Their product uses upcycled coffee fruit as a natural source of clean caffeine and antioxidants, aligning with sustainability trends in the consumer packaged goods industry. The berry-flavored drink is available for direct-to-consumer purchase through their website and targets professionals and health enthusiasts looking for natural cognitive enhancement solutions.