Auma

AUMA is a beverage brand producing all-natural sparkling tea beverages brewed from premium Taiwanese high-mountain tea leaves. Founded by two mothers, Annie and Julie, the brand name combines 'Au' — representing the golden color of tea — and 'Ma,' a nod to their identity as moms, together symbolizing golden calm made with love. The company sources its tea leaves from Taiwan's high-altitude growing regions, where unique climatic conditions including mountain mist and generations of careful craft produce complex, nuanced flavor profiles that differentiate their products from conventional sparkling beverages and kombucha. AUMA's product lineup currently includes two core flavors — Lychee Black Tea and Apple Oolong Tea — both available in 12-packs and as a variety pack. Each canned beverage is brewed with real tea leaves, infused with real fruit juice, and delicately carbonated with light bubbles. The products contain no artificial ingredients, no added sugar, and range from only 20 to 35 calories per serving depending on flavor. AUMA is fully vegan and gluten-free, and all products are non-alcoholic. A key functional differentiator is the brand's emphasis on L-theanine, a naturally occurring amino acid found in tea leaves that promotes calm focus. The company brews its tea long enough to extract meaningful levels of L-theanine, positioning AUMA as a wellness-oriented alternative to soda and energy drinks — delivering gentle, sustained alertness without the spike and crash associated with high-caffeine beverages. The product is positioned in the better-for-you beverage segment, targeting health-conscious consumers who seek refined, functional alternatives to sugary sodas and fermented drinks like kombucha. AUMA is available for direct-to-consumer purchase online and through select retail and café partners, with wholesale and bulk ordering available through direct inquiry. The brand is in an active growth phase, expanding its retail footprint.