Atomic PR

A full-service public relations and social media agency serving consumer, technology, Web, entertainment, sustainability and non-profit brands. The practice is built around analytics-guided strategy and creative: the firm states it uses its proprietary ComContext analytics platform and process at the core of every program at no extra charge, first to build a technical understanding of the client's specific competitive situation, then to direct strategy, creative, planning and execution, and finally to measure results in detail so campaigns can be benchmarked against client competitors and against pre-engagement baselines. The stated pattern of results is frequent uplifts of 100 percent or more across key performance measures, often on lower budgets than the client was previously spending. Typical engagements fall into three shapes: re-energizing plateaued programs, repositioning established brands, and launching new companies and products. Client experience spans large established brands, mid-stage companies scaling to the next level, and startups, a number of which the firm says were subsequently acquired by larger brands or became household names. Named campaign work includes consumer technology and media brands. Services are broad. Public relations covers research and consultation, positioning, messaging, planning and writing across the full range of PR content and materials, plus spokesperson coaching, analyst and influencer relations, media relations across broadcast, print, online and blogs, analyst and media tours, review programs, awards programs, speakers bureau, thought leadership programs, industry event support, event management, internal communications and crisis management. Alongside that sit paid advertising and sponsored media, design, digital and technical services, video production, content optimization, and social media program management. Campaigns are described as cross-media by default, mixing PR, mainstream and niche media, events, social, video, digital media and guerrilla activity inside a single strategy rather than running those channels separately. Program management is supported by online tools and streamlined processes intended to reduce the administrative waste that dilutes client budgets at other agencies. Third-party commentary quoted on the site includes Paul Holmes of the Holmes Report calling the firm "the Moneyball of PR" and Phil Butler of Everything PR describing ComContext as possibly the best performance discovery and reporting tool available from a PR agency. Geographic reach is international, with offices listed in San Francisco, Los Angeles, Orange County, New York, London and Munich. The site states the agency is part of Grayling, a global agency with more than 54 offices across 26 countries, and a banner on the site announces that as of January 2, 2014 Atomic would become Grayling, so this is a legacy site for a brand that has since been folded into its parent. Note also that the page text contains an unrelated injected passage about bitcoin trading that has nothing to do with the agency and appears to be SEO spam inserted into the stale page.