Asarasi Sparkling Tree Water

Nekter Pop is a better-for-you beverage brand producing premium organic probiotic soda crafted from maple tree nectar. Founded in Vermont by Adam Lazar, the company was born out of a dual insight: the massive waste of nutrient-rich maple sap water during traditional maple syrup production, and the growing consumer demand for functional, gut-health-supporting beverages. The brand's flagship product line is a line of artisanal carbonated sodas that use Maple Nectar — a natural sweetener derived from pure, tree-filtered maple sap — as their primary ingredient and sweetener base.

Each can of Nekter Pop contains 2 billion CFUs of DE111 probiotics, a clinically studied probiotic strain designed to promote digestive wellness. The formulation is entirely free of synthetic sweeteners, Stevia, Monk Fruit, and other ingredients commonly associated with bloating and gastrointestinal discomfort. With zero grams of added sugar and approximately 45 calories per can, the product positions itself squarely in the functional soda and better-for-you beverage segment, targeting health-conscious consumers seeking an alternative to conventional sodas and sugary drinks.

The current flavor lineup includes Orange, Lemon-Lime, Black Cherry, and Root Beer, with Cherry Cola also featured as part of the portfolio. Each flavor is crafted to deliver a bold, refreshing experience while maintaining clean-label standards. The Cherry Cola variety, for example, blends organic cherry with cola-style fizz and subtle notes of cinnamon and vanilla, demonstrating an artisanal approach to flavor development that sets the brand apart from mass-market soda producers.

Nekter Pop's formulation is 100% organic and leverages what the company describes as a sustainable and renewable plant-powered water source — maple tree sap — that has historically been discarded by maple syrup producers. Traditional maple syrup production utilizes only approximately 3% of collected sap, leaving the remaining 97% as pure, tree-drawn water that goes unused. Nekter Pop repurposes this water stream, positioning its sourcing model as both environmentally responsible and nutritionally distinctive.

The brand targets the rapidly growing functional beverage and gut health market, appealing to consumers who want their daily probiotic intake delivered through an enjoyable, drinkable format rather than capsules or supplements. This consumer-driven insight — addressing the common problem of supplement non-compliance — is central to the brand's value proposition. Nekter Pop is sold direct-to-consumer through its e-commerce platform and is positioned for retail expansion within the natural and specialty grocery channel.