ALTist co., Ltd.

A South Korean better-for-you food company operating as (ALTist Co., Ltd.) and selling through its own direct e-commerce storefront. The business is organised around substitution: its house brands are named for what they replace - (instead of sugar), (instead of flour), (instead of salt) and (instead of meat) - alongside categories for convenience meals, oils and butter, and beverages, teas and jams. The sugar-replacement line is the largest and is built on allulose and stevia: low-calorie allulose syrups including a double-sweet syrup, honey-flavoured syrup and maple-flavoured syrup in 525g bottles, bulk allulose at 1.2kg, reduced-sugar condiments such as honey mustard (305g) and tomato ketchup (310g), reduced-sugar spreads including a kouign-amann spread and a milk spread at 130g, reduced-sugar ginger syrup (550g) and plum syrup, plus a stevia assortment and low-sugar hot chocolate sticks sold in 10 and 50 count packs. The flour-replacement line includes almond powder (500g) and gluten-free baking flours. The salt-replacement line features Korean bamboo salt, including a thrice-roasted 210g bamboo salt and multipacks, alongside imported Austrian pearl salt. Plant-based protein appears as a vegan tuna alternative in 95g pouches. The oils and butter range carries both own-label and imported goods: pure avocado oil (500ml), Czech organic clarified ghee (180g), Rafael Salgado pomace olive oil (2L) and premium Greek Manaki extra virgin olive oil (500ml). The store runs a dedicated business-to-business section for trade buyers as well as a partnership/affiliate enquiry channel, and supports consumers with recipes, reviews, a lookbook, notices, an FAQ, free gift wrapping and new-member coupon offers.