Alohi

A sparkling hemp-derived THC beverage brand producing canned, low-dose functional drinks positioned as a social alcohol alternative. The core line is a sparkling THC beverage sold in 12 fl oz cans, offered at two dose strengths -- 5mg and 10mg of hemp-derived THC per can -- across three flavors: Hibiscus Lemonade, described as a blend of citrus and hibiscus with a crisp finish; Peach Tangerine, pairing ripe peach with zesty tangerine; and Mango Passionfruit, combining golden mango and passion fruit with a tropical finish. Each can is built on a microdose of hemp-derived THC combined with a blend of organic botanicals and adaptogens, and the published ingredient decks show that formulation concretely: water, cane sugar, natural flavor, citric acid, fruit juice concentrate, hemp extract, ascorbic acid, ashwagandha, passionflower, rhodiola rosea, and beta carotene for color, with hibiscus in the lemonade variant. Nutritionals are kept light at 40 to 45 calories per 12 fl oz serving with 9g total carbohydrate and 8g added sugar, no fat, cholesterol, or sodium. The positioning is squarely the calm-and-clarity end of the functional beverage category rather than the high-potency cannabis market: marketing copy centers on a gentle lift, balance, and unwinding, with a published onset and duration curve running from a gentle lift at 10 to 20 minutes, a balanced buzz from 20 to 45 minutes, and a smooth unwind from 45 to 60 minutes. The brand explicitly contrasts itself with alcohol on the hangover axis and targets consumers looking for a moderate, controllable effect for social occasions, solo downtime, and celebrations. Distribution runs direct to consumer through the brand's own storefront, with multi-can boxes priced at $24.99 and an email sign-up list used to announce new releases; the adaptogen-forward formulation and dual-dose format suggest the product is aimed at newer or lighter THC-beverage consumers as well as the established hemp beverage buyer. Sold under the federal hemp framework typical of the category, the product range is narrow and flavor-led rather than broad, with the brand's differentiation resting on the botanical and adaptogen blend, the calibrated microdose, and a light, low-calorie sparkling format.