All That Matters

Eat All That Matters is a consumer snack brand operating under the tagline 'Indulgence Gone Wild!' that produces better-for-you snack products rooted in ancient, nutrient-dense grains. The company's flagship product line, Superfood Puffs, is built around two hero ingredients — amaranth and millets — chosen for their exceptional nutritional profiles and resilience as crops. These grains are described as natural powerhouses rich in protein, fiber, iron, magnesium, and antioxidants, positioning the brand firmly within the functional and better-for-you snacking segment.

The brand emphasizes clean-label formulation, avoiding synthetic fertilizers, GMOs, and artificial additives. Ingredients are selected not only for their nutritional density but also for their low environmental footprint — amaranth and millets are drought-tolerant, thrive in harsh growing conditions, and contribute positively to soil health rather than depleting it. This positions Eat All That Matters within a growing category of brands that align ingredient sourcing with regenerative and sustainable agricultural principles.

The Superfood Puffs are seasoned with Himalayan Pink Salt, which the brand highlights as mineral-rich and free from additives — consistent with their broader commitment to clean, recognizable ingredients. The product is described as delivering a satisfying crunch, appealing to consumers who seek indulgent snacking experiences without compromising on nutritional integrity.

The brand appears to be targeting health-conscious consumers in the UK market, with pricing indicated in GBP (£26.99 noted on the site). The product range is positioned for retail, likely direct-to-consumer via their own e-commerce platform as well as potentially broader retail channels. Their messaging bridges indulgence and nutrition, appealing to modern snack consumers who refuse to choose between taste and health.

Overall, Eat All That Matters occupies the intersection of ancient grains, functional nutrition, and bold snack flavors, differentiating itself through ingredient transparency and a focus on naturally resilient, micronutrient-dense superfoods.