All Día

All Día produces an ultra-premium, low-calorie, tequila-based canned cocktail positioned for a new standard of social drinking. The brand originated on Lake Austin, Texas, where its founders began mixing a 50-calorie ranch water in tumblers for days on the water and later turned that recipe into a packaged product after finding no comparable option on the market. Each can is 2.5% ABV and contains 50 to 60 calories, made from blanco tequila, carbonated water, natural flavors, and a touch of citrus or fruit depending on the flavor, with no artificial ingredients. The company differentiates itself by using tequila that is 99% pure, compared to the roughly 51% tequila content it says is typical of competing canned cocktails, and by publishing full nutritional facts and ingredient information on its packaging, which it notes many competitors do not do. Products are manufactured in Texas and sold in a four-flavor lineup of canned seltzer-style cocktails, along with branded merchandise such as hats and coolers. The brand targets consumers seeking a lighter, more transparent alternative to typical ready-to-drink cocktails for casual daytime and social occasions such as lake days, ballgames, and weekend gatherings.