Alice Mushrooms

Alice Mushrooms is a functional mushroom chocolate company that creates decadent, science-backed chocolate supplements designed to enhance daily wellness routines. Founded by Lindsay Goodstein and Charlotte Cruze, the company specializes in premium functional mushroom chocolates that target specific wellness goals including focus, sleep, arousal, and social connection. Their product line includes Brainstorm for cognitive enhancement and sustained energy, Nightcap for restful sleep without morning grogginess, Happy Ending for sexual wellness and intimacy, and Party Trick for mood enhancement and social confidence. Each chocolate is formulated with potent nootropics, functional mushrooms, and plant-based ingredients, containing less than 1g of sugar per serving and made with 72% dark chocolate. The products are all-natural, TSA-approved, sober-friendly, and expert-formulated using ethically sourced ingredients. Alice Mushrooms has gained significant media attention and has been featured in major publications including Elle, Forbes, LA Times, Goop, and Bon Appétit. The company serves health-conscious consumers in the wellness and functional food space, particularly those seeking natural alternatives to traditional supplements. Their chocolates are designed as daily supplements that provide both functional benefits and indulgent taste, positioning them uniquely in the growing functional food market. The company has raised $8 million in funding and continues to expand their product offerings and market reach in the consumer packaged goods industry.