Aire

Aire is a Chicago-based beverage brand producing Mexican Sparkling Tonics — a category of functional, non-alcoholic beverages rooted in traditional Mexican botanical wisdom. Founded by Adriana Gaspar and Hector Diaz, the duo behind In Good Spirits, Chicago's longest-standing non-alcoholic beverage specialty shop, Aire was developed through years of direct consumer observation and cultural experience in Chicago's West Town neighborhood. The brand brings together four founders — Hector Diaz, Adriana Gaspar, Daniel Diaz, and Ricardo Munoz — each bringing Mexican, Cuban, and Puerto Rican heritage to the product's conception and development.

Aire's sparkling tonic lineup is formulated around a core trio of traditional Mexican botanicals: Magnolia Bark, Hyssop, and Sage. These ingredients are selected for their historical associations with calm, mental clarity, and bodily balance, drawing on ancestral wellness traditions from Mexican culinary and herbal culture. The company positions its products as functional beverages that honor those traditions through lived experience rather than as an aesthetic or marketing device.

Currently available in two flavors, Hibiscus con Limón and Mango con Chile de Árbol, each variety is crafted using real fruit juices — including hibiscus, lime, pomegranate, prickly pear, mango, tangerine, and chile de árbol — with no added sugar. The Hibiscus con Limón variant contains 40 calories and 7 grams of total sugars, while the Mango con Chile de Árbol contains 60 calories and 9 grams of total sugars. All products are 0% ABV, positioning the brand firmly in the non-alcoholic and functional beverage segment.

Aire targets consumers seeking alternatives to alcohol and conventional soft drinks, particularly those drawn to culturally specific flavor profiles, functional botanical ingredients, and beverages with lower sugar content. The brand's origin story — shaped in part by a founder's cancer diagnosis and recovery — lends authenticity and personal conviction to its non-alcoholic positioning. The products are designed to stand alongside premium functional non-alc beverages while carving out a distinct identity rooted in Mexican heritage, flavor complexity, and intentional consumption. The brand's go-to-market roots trace back to its initial soft launch in Chicago, with distribution and retail presence building from that regional foundation.