Agritalia

Agritalia is a family-owned Italian food company founded in 1987 by brothers Sergio and Stefano Massa, headquartered in Naples, Italy. With over 35 years of experience, the company specializes in private label programs and the export of authentic Italian food products to North America, which represents the second largest market for Italian specialties globally. Its comprehensive portfolio encompasses nearly a thousand products sourced from certified suppliers located across Italy and the European Union, making it a turnkey solution for retailers seeking to launch or expand private label initiatives from concept through reorder.

The company's core expertise is built around four pillars of the Made in Italy Collection: extra virgin olive oil, pasta, pasta sauce, and vinegar. Agritalia accounts for approximately 5% of all extra virgin olive oil imported from Italy to the United States annually, offering options that include everyday blends, country-of-origin varieties, unfiltered oils, monocultivars, and naturally infused EVOOs. Beyond these foundational categories, the range extends to gnocchi, polenta, couscous, gluten-free products, and more recently, non-food personal care and body-care products.

Agritalia operates three proprietary retail brands across distinct market tiers: Bella Italia, positioned in the premium and artisan segment; Celio, in the all-natural and sustainable tier; and Don Peppe, in the value tier. This multi-tier brand architecture allows the company to serve a broad spectrum of retail partners and consumer price points simultaneously.

Beyond product sourcing and brand management, Agritalia provides a full suite of supporting services including procurement, quality assurance, marketing support, and logistics coordination. The company is backed by two sister organizations that extend its operational capabilities. Agrilogistica is a state-of-the-art logistics platform near the ports of Naples and Salerno, featuring an Automated Replenishment Program (ARP) powered by Cloud Sourcing Intelligence (CSI) software. This technology analyzes shelf-level sales data to optimize assortment, manage production timelines, consolidate freight, and coordinate deliveries to regional distribution centers — enabling precise, flexible delivery down to a single pallet. Agrusa, based in New Jersey, handles U.S.-side import logistics including customs clearance, rail and road delivery, marine insurance, product liability coverage, inventory management in public warehouses, EDI capabilities, and administrative services. Together, these three entities provide a fully integrated supply chain designed to eliminate out-of-stock and overstock situations for private label programs.

The company's product offerings include both conventional and organic-certified items, as well as certified gluten-free products, reflecting its responsiveness to evolving consumer health and dietary trends. Agritalia actively participates in major North American trade events including the PLMA Trade Show and the Summer Fancy Food Show, maintaining a strong presence in the U.S. retail and specialty food market. Its long-standing commitment to sourcing from certified suppliers across Italy and the EU ensures product authenticity, quality assurance, and traceability throughout the supply chain.

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