Aass Bryggeri AS

Aass Bryggeri is Norway's oldest brewery, established in 1834 in Drammen, Norway. With nearly two centuries of brewing heritage, the company has built a comprehensive portfolio of beers, ciders, non-alcoholic beverages, and soft drinks that serve both the domestic Norwegian market and international audiences. As a historic and independently operated brewery, Aass Bryggeri combines traditional craft brewing methods with modern production capabilities to deliver a wide range of products across multiple beverage categories.

The brewery's core product lineup includes lagers, pilsners, and specialty beers such as Aass Pilsner, Aass Fatøl (draught beer), Aass Bayer, Aass Bock, and Aass Halling, reflecting deep roots in classic European brewing traditions. The company also produces seasonal and premium offerings including multiple Christmas beers (Juleøl) — such as Aass Juleøl Premium, Aass Juleøl Vellagret, and Aass Bryggerimesterens Juleøl — demonstrating a strong seasonal and specialty brewing capability.

Beyond traditional ales and lagers, Aass Bryggeri has expanded into contemporary beverage segments including West Coast IPA, Vienna Lager, Hard Seltzer (Aass Hard Seltzer Friske Nordiske Bær), and alcoholic cider (Aass Eplecider). The company also offers a growing non-alcoholic product range under the UTEN brand, including UTEN Original, Aass UTEN IPA, and Aass UTEN Juleøl, catering to the increasing consumer demand for alcohol-free alternatives. Additional non-alcoholic offerings include Aass Vørterøl, Aass Glitre Naturell water, and Aass Eplemost (apple juice).

The brewery collaborates with other brands, as evidenced by the Himkok Oslo Mule product, signaling capacity for brand partnerships and collaborative product development. The Lundetangen Pilsner further illustrates the company's ability to produce products under multiple brand identities.

Aass Bryggeri operates a visitor center (Besøk Aass) and conducts brewery tours, beer tastings, and pairing events, underscoring its engagement with both consumers and trade buyers. The brewery also operates a direct retail outlet (Bryggeriutsalget) open weekly, reflecting a vertically integrated approach to sales and distribution. The company publishes a Ringvirkningsrapport (economic impact report), demonstrating its significance within the regional Norwegian economy.

With a product range spanning draught beer, bottled and canned lagers, IPAs, seasonal beers, hard seltzers, ciders, and non-alcoholic beverages, Aass Bryggeri positions itself as a full-spectrum beverage producer with strong brand recognition, historic credibility, and relevance across on-trade, off-trade, and direct-to-consumer channels.