A BETTER TREAT

A Better Treat is a health-first pet food and treat company specializing in freeze-dried raw, single-ingredient products for dogs and cats. Founded by Boris Chung after his golden doodle, Emi, experienced health issues, the company was built on a mission to provide pet parents with simple, transparent, high-quality nutrition they can trust. Every product is centered around recognizable, thoughtfully sourced ingredients — no fillers, no complexity, just real food.

The company's core product lineup includes freeze-dried raw treats made from single ingredients such as USDA Organic Pumpkin, 100% Grass Fed and Finished Pasture Raised Beef, Organic Chicken, and Wild Caught Salmon. These treats are designed for both dogs and cats and are available individually or in multi-packs and bundles. In addition to treats, A Better Treat offers high-protein dog food lines — including Salmon and Chicken varieties — marketed under the "Raw You Can See" banner, emphasizing visible, identifiable ingredients like wild caught salmon, grass fed beef liver, free range chicken, broccoli, and carrots.

Freeze drying is central to the brand's nutritional philosophy. The company highlights that freeze drying retains over 61% more nutrients compared to dehydration or cooking, making it a superior preservation method for raw nutrition. Their high-protein kibble recipes are boosted with freeze-dried raw components, bridging the gap between traditional dry food and a fully raw diet. The dog food formulas were developed by a PhD animal nutritionist and carry AAFCO approval, underscoring the company's commitment to science-backed pet nutrition.

Certifications and sourcing standards are a key differentiator. Products feature USDA Organic ingredients, grass-fed and finished beef, free-range chicken, and wild-caught salmon. The brand appeals to health-conscious pet parents who prioritize ingredient quality and transparency. Reported benefits among pet owners who have switched to raw feeding include improvements in digestion, energy levels, skin and coat health, management of food sensitivities, and increased mealtime enthusiasm.

A Better Treat markets primarily direct-to-consumer through its own e-commerce platform, with a product assortment that includes individual items, bundle packs, and sale offerings. The brand's voice is personal and community-oriented, rooted in a founder story that resonates with pet parents who have faced similar frustrations with conventional pet food options.