Tasmanian Rain, LLC

New York, NY
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About

The company markets a bottled rainwater product collected on the island of Tasmania, Australia, an area the company describes as having some of the purest air in the world due to prevailing air currents that travel over Antarctica and roughly 10,000 miles of open ocean before reaching the island's western coast. The water is collected at a site the company describes as surrounded by protected natural reserves, including the Tarkine Forest Reserve, a temperate rainforest reserve, along with the Flowerdale River Forest Reserve and the Dip Range Regional Reserve. The company's central product claim is that its rainwater is collected before it ever touches the ground, meaning it does not pick up impurities the way traditional groundwater, spring water, or surface water sources can. Based on this collection method, the company positions its water as significantly purer than other premium and artesian bottled waters, describing the taste as soft and clean with no aftertaste. The company provides a technical specification sheet detailing the mineral composition of its water as of April 2021, reporting very low levels of calcium, magnesium, and potassium (each under 0.5 milligrams per liter), along with 4 mg/l of chloride, 1.2 mg/l of silica, total dissolved solids (TDS) of 20 mg/l, and a pH of 6.5. These figures reflect an ultra-low-mineral water profile consistent with the company's rainwater-collection positioning and are presented as evidence supporting its purity claims to prospective buyers and retail partners.

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