Franco's Cocktail Mixes

A Florida-based manufacturer of cocktail mixes, bar mixes and margarita salt, the company was established in 1974 by Richard and Brenda Franco and has operated for more than four decades. It is located in Pompano Beach, Florida, about 30 miles from the Okeechobee cane sugar refinery, a proximity the company highlights in connection with its sourcing. The business describes itself as the largest producer of cocktail mixes, bar mixes and margarita salt in the world, and specifically as the largest producer of margarita salt. Its product range covers liquid and dry cocktail mixers sold in multiple sizes for home, party and event use, with margarita mixes and hurricane mixes among the featured lines. The company formulated and originated the first dry hurricane cocktail mix in early 1978. Margarita salt is a second core category: Franco's Margarita Salt Sombreros were introduced in 1988, the first colored margarita salt followed in 1990, and Jose Cuervo Margarita Salt was introduced in 1993 under a licensing agreement with Jose Cuervo International. Products are sold direct through an online catalog spanning single units and larger multi-unit cases. The company has grown partly by acquisition: in 1986 it purchased Allied Citrus Products Corporation and merged in the Tout Fini brand of cocktail mixes. It owns numerous trademarks, including Franco's, Tout Fini, Florida's Gold and Florida's Pride, and holds numerous packaging patents for innovative packaging designs, which it treats as a key differentiator alongside its salt and dry-mix formulation expertise. Licensed branded production for a major spirits brand indicates experience with co-branded and contract programs. Target buyers include consumers and hosts making cocktails at home as well as bar and event operators who need batch mixes and rimming salt without specialized bar equipment. The company positions several of its margarita mixers as lower-carb options.