Boisson Slow Cow Inc.

The company produces a non-alcoholic relaxation beverage positioned as a 'mind cooler' - deliberately the opposite of an energy drink. The product is an icy botanical infusion containing six plant extracts, flavored with dragon fruit (pitahaya) and citrus, and is sold in a blue can. The formulation is built around L-theanine, an amino acid extracted from green tea that the company says promotes relaxation without drowsiness by acting on dopamine, serotonin and GABA; chamomile (Matricaria chamomilla) for restlessness and nervous insomnia; valerian (Valeriana officinalis) for nervous agitation, anxiety and the sleep disorders that follow; passiflora (Passiflora incarnata) for its calming and antispasmodic properties; linden (Tilia cordata) for stress and tension relief; and hops (Humulus lupulus), used as a tonic and digestive stimulant. The company is explicit that the drink does not induce sleep, drowsiness or fatigue and can be consumed throughout the day. Product claims are framed as a list of exclusions: no caffeine, no calories, no GMO, no gluten, no preservatives, no taurine and no sugar. The target audience is broad rather than niche - the company names overworked and stressed executives, hyperactive and anxious consumers, insomniacs, parents, students and athletes, and positions the drink for occasions such as studying before an exam, work under pressure, family time, downtime and recovery after physical activity. Marketing centers on a stress-free lifestyle with a focus on well-being and natural calmness, supported by an educational content program covering L-theanine, anxiety, insomnia, passionflower and the distinction between a mind cooler and an energy drink. The site also runs a customer FAQ covering purchasing and product constraints, and the company attends consumer events where it collects drinker feedback.