Bruce Cost Ginger Ale

The company produces an unfiltered ginger ale built around fresh ginger rather than extract or flavoring. Each bottle contains 25 grams of real, unfiltered ginger that is visible in the liquid, and the base recipe is carbonated water, organic cane sugar and 100 percent fresh ginger, with fruit juices, juice concentrates and natural flavors used to differentiate the variants. The line spans Original Ginger Ale plus a range of flavor extensions: Blood Orange with Meyer Lemon, made with organic blood orange juice concentrate and Meyer lemon juice concentrate; Pomegranate with Hibiscus; Passion Fruit with Turmeric; Jasmine Tea; a 66 Calories reduced-calorie version; and a Yuzu Ginger Ale made with real yuzu juice from Japan and organic yuzu flavor. A variety pack and a 12 oz. can format are also offered, alongside the glass bottle format that anchors the range. Some flavors began as limited or special editions before moving into the permanent line-up. Certifications and dietary attributes are consistent across the range: Non-GMO Project Verified, OU Kosher certified, vegan and gluten-free. Sweetening is with organic cane sugar, and acidulants and vitamin C (ascorbic acid) appear in some variants. Products are sold direct to consumers through the company's own online store in multipack cases, with case pricing starting around $39.99 and can cases at $53.99. The positioning is squarely craft and premium - 'taste unfiltered ginger ale' - with the visible ginger sediment used as the proof point that separates it from mainstream ginger ale.