22 Days Nutrition

22 Days Nutrition is a plant-based nutrition brand offering a range of vegan food and supplement products designed to support healthy lifestyle transformations. The brand is built around the concept that it takes 22 days to form a habit, making it particularly appealing to consumers looking to adopt a plant-based diet or improve their overall wellness through sustained dietary changes. The company targets health-conscious individuals, athletes, and those transitioning to vegan or plant-based eating patterns. Its product lineup typically includes plant-based protein powders, meal replacement bars, and other nutrition-focused consumables formulated without animal-derived ingredients. The brand has gained visibility through celebrity and influencer associations, which has helped position it within the premium plant-based nutrition segment. Products are marketed directly to consumers through e-commerce channels, reflecting a digitally native brand strategy. While the website content captured is minimal, the brand is recognized within the CPG plant-based nutrition space as a direct-to-consumer offering with a focus on vegan, whole-food-inspired formulations.