21cv

21cv is a modern brand platform that specializes in building and operating talent-led consumer businesses across three core divisions: Brands, Experiences, and Entertainment Marketing. The company combines fan-powered brand building with deep CPG expertise, moving concepts from inception to commercial scale. Founded and operated with a track record of 20+ ventures built from inception, 50+ transactions, and over $10 billion in value created, 21cv occupies a distinctive niche at the intersection of celebrity IP, consumer packaged goods, and experiential marketing.

Within its Brands division, 21cv develops and operates consumer product companies anchored by talent partnerships and distinctive personalities. Notable examples include Punk Bunny Coffee, co-founded with Green Day, offering bold blends made from 100% organic, Fair Trade-certified beans available nationally at 7-Eleven and other retailers. The company also created Hanx Coffee with Tom Hanks, with all profits supporting veterans, available nationally at Walmart. Additional brand work includes designer-inspired fragrance lines built for the drug channel, offering affordable luxury alternatives available at Walgreens and CVS. Services within this division span brand development, operations and finance, retail and distribution, and audience growth.

The Experiences division focuses on producing brand activations and original, repeatable event properties designed to engage fans rather than simply generate impressions. Selected work includes the 7-Eleven FanLand multi-week, multi-location fan experience integrating soccer, food, music, and culture, as well as a series of Punk Bunny activations bringing the Green Day brand world to life through culture-first events such as a 7-Eleven takeover, the Kerplunk Kandy Slurpee Speakeasy, and activations on Hollywood Boulevard. Services include property development, event operations, promotion and marketing, and content amplification.

The Entertainment Marketing division delivers marketing strategies that function as entertainment in their own right, leveraging talent and IP partnerships, branded entertainment, content and social, and music and soundtracks. Representative work includes partnership strategy, licensing, and business development for the Miles Davis Centennial, including collaborations with Slack and Dad Grass, as well as expanding the Punk Bunny universe through culture-led collaborations with 7-Eleven, American Dad, Grind, and Keurig.

21cv is built to serve the evolving demands of brand building in the creator era, offering an integrated platform that connects celebrity and IP-driven consumer products with retail distribution, live experiences, and entertainment marketing under one operational structure.