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1UP Candy, co-founded by Brian “FaZe Rug” Awadis, is a candy company revolutionizing the confectionery industry with innovative and exciting products. Known for their freeze-dried candy, 1UP Candy offers a unique twist on traditional favorites, making them larger, crunchier, and bursting with flavor. Their product lineup includes sour worms, gummy bites, watermelon, peach rings, and lemon drop candies, all transformed into a new sensory experience. The company is committed to creating unforgettable flavors and moments, as evidenced by their presence in major retailers like Walmart and Five Below. With a focus on creativity and quality, 1UP Candy continues to expand its reach and product offerings, delighting candy enthusiasts nationwide.
Sweets & Snacks Gallery: Katjes Collabs with Jake Shane, 1UP Taps into Candy Salad Trend
A look at some of the hottest new treats that we spotted on the Sweets & Snacks show floor, inclu...
The Year In Candy: Freeze-Dried Growth, Texture Play, Fruit-Forward Formulations and Dubai Chocolate
While inflationary pressures have affected how consumers shop to make the most of their budgets –...
How FaZe Rug’s 1UP Candy Is Building a Confectionery Brand for the Content Creator Era
1UP Candy took to Sweets & Snacks Expo 2025 to showcase its latest non-chocolate creation – Crunc...
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